The latest in consumer engagement
and health outcomes.

The latest in consumer engagement
and health outcomes.

Novu News


How different is the concept of loyalty in the health care industry?


Loyalty360 interviewed Jordan Mauer, EVP of Marketing and Engagement at Novu, to gain insights into how traditional consumer loyalty concepts are being applied to the health care industry. Read more.

Novu Welcomes James P. Bradley to Board of Directors


Novu is pleased to announce that former CIO of UnitedHealthcare, James P. Bradley, has assumed the role of Chariman of its Board of Directors. Mr. Bradley has also served as Chairman of the Boards for the National Committee for Quality Assurance (NCQA). Read more.

Novu and Minnesota HealthSolutions Corporation Team Up On COPD Clinical Trial


Novu today announced it has been tapped by Minnesota HealthSolutions Corporation (MHS) to partner in the development of a digitally-delivered program to motivate and monitor people with chronic obstructive pulmonary disease (COPD). Read more.

EXL Healthcare and Novu Form Strategic Partnership to Deliver Consumer-Centric Health Management


EXL (NASDAQ: EXLS), a leading business process solutions company, today announced that it has formed a strategic partnership with Novu, an industry-leading consumer engagement and rewards platform, to provide health plan members greater access to health content, social groups and reward programs that are integrated with care management programs powered by EXL Healthcare’s suite CareRadius®. Read more.

Novu Achieves NCQA Certification for Health Appraisal and Self­‐Management Tools


Novu today announced that it has received certification by the National Committee for Quality Assurance (NCQA) for its health appraisal and self-­‐management tools. The recognition, for which Novu achieved 100% in each category, underscores Novu’s commitment to quality and engagement in delivering health information and behavior change programs. Read more.

Fairview Health Services Taps Novu For Clinical Pilots To Fight Diabetes and Smoking


Novu today announced that Fairview Health Services will launch five clinical pilot programs on the Novu Platform to evaluate the effectiveness and efficiency of augmenting traditional care resources with digital tools, such as rewards, community, challenges, devices and self-management programs. Read more.

Novu Receives $20M in Funding From SSM Partners and Noro-Moseley Partners


Novu today announced it has raised $20M in funding from SSM Partners and Noro-Moseley Partners. The company will use the funding to further cement its leadership position and propel its technology and product roadmap to support existing and new market opportunities. Read more.

Novu Named One of The Top Workplaces in The Twin Cities


Novu today announced that it has been named one of the 100 Best Companies To Work For in the Twin Cities by Minnesota Business magazine. The award recognizes Novu for its excellence in the areas of work environment, employee benefits and overall employee happiness. The company will be featured in the June issue of Minnesota Business alongside other top local workplaces including Code42, Surly Brewing Company and others. Read more.

Novu and MOBĒ Partner to Evolve Care and Help Support People with Epilepsy


Novu today announced a partnership with MOBĒ, LLC, who offers a care management program to support people with epilepsy and chronic pain. Novu platform will catalyze MOBĒ’s care management and well being program with rewards, social community and gamification, while centralizing self-­‐management tools in one comprehensive, engaging consumer-­‐centric platform. Read more.

Novu Releases Results of Diabetes Prevention Program Pilot


Novu today announced the results of its Diabetes Prevention Program (DPP) pilot program. Novu’s platform is configured to digitally deliver protocols to consumers in either fully self-­‐directed programs or in programs augmented by care managers, in this case dietitians. Read more.

Medica Continues Engaging Members Through Novu


Novu today announced that Medica extended its partnership with the company for 2015. Medica will continue to leverage the Novu platform in engaging its members toward quality outcomes and closing gaps in care for its Individual & Family Plans and Medicare members. Read more.

Novu and Delta Dental of Minnesota Team Up to Engage Members


Novu, today announced that Delta Dental of Minnesota, one of the largest providers of dental benefits in the Upper Midwest, serving 7,500 Minnesota-based employer groups and 3.8 million members nationwide, will leverage the Novu platform to effectively engage their members in their own health through Novu’s combination of technology, community, content and rewards. Read more.

Novu Expands Clinical Content Team


Novu today announced the expansion of its clinical content team, appointing Dr. Melissa Kizilos as Director of Healthcare Strategy and Programs. In this role, Dr. Kizilos will oversee quality and protocol development as Novu continues to engage members toward quality measures, including improved Medicare Stars Ratings and HEDIS measures, and closing gaps-in-care. Read more.

Sleep Health Program Now Available On The Novu Platform


Novu introduced its Sleep Health Program, based on research from leading academic institutions. Through Novu, health care companies and employers can reach, educate and reward individuals with sleep health issues toward better sleep practices and behaviors. Read more.

Novu EVP of Technology Featured in TechDotMN


Novu EVP of Technology, Steve Smerz, is featured in local tech blog, TECHdotMN, where he talks talent, tech and opportunity for Novu and Minnesota. Read more.

Novu Introduces Proven, Comprehensive Program to Fight Diabetes


Innovative consumer health and technology services firm, Novu, today launched its Diabetes Prevention Program, based on leading research from the National Institute of Health (NIH). Read more.

Taking a Collaborative Route Toward Better Healthcare


Novu CEO Tom Wicka joins Ceci Connolly, managing director of PriceWaterhouseCooper’s Health Research Insititute, Graham Hughes, chief medical officer for the SAS Center for Health Analytics and Insights, and Dr. Richard Salmon, the Cigna’s national medical executive for performance measurement and improvement, in conversation on how Payers and Provider are collaborating in advancement of better health outcomes – both for patients and for the broader health system. Wicka states: “The new collaborations are seeing payers and providers working together while keeping patients and members at the core and leveraging each other’s insights to make sure patients and members are given the information and care that they need.” Read more.

CEO Tom Wicka Featured in Managed Healthcare Executive on CMS Rewards Expansion


The Centers for Medicare and Medicaid Services (CMS) recently announced new guidance to enable Medicare Advantage (MA) organizations to offer health-driven rewards and incentive programs that may be applied to an expanded list of health-related services and activities. More specifically, MA organizations may now create one or more programs that provide rewards and incentives to enrollees in connection with participation in activities that focus on promoting improved health, preventing injuries and illness, and promoting efficient use of healthcare resources. Novu CEO Tom Wicka was asked to share his perspective on these changes and what they mean for managed healthcare executives. Read more.

Novu Launches Enhanced QEP to Help Insurance Companies Drive Quality, Close Gaps in Care


Innovative consumer health and technology services firm, Novu, recently launched the Novu “Quality Engagement Platform” (QEP), an online consumer health engagement program tailored specifically to assist health insurance companies in engaging and motivating their membership in taking preventative actions to lead healthier lives through a proven wellness approach. Read more.

CMS Regulatory changes affirm Novu’s incentives and rewards model


The Centers for Medicare and Medicaid Services (CMS) today announced new guidance to enable Medicare Advantage (MA) organizations to offer health-driven rewards and incentive programs that may be applied to an expanded list of health-related services and activities. Read more.

Novu: Making Health Fun — Star Tribune Featured Story


Novu is part of a growing trend in health care as doctors, insurers and businesses look for tools to help people manage their health and, ultimately, hold down medical costs. Read more.

Member-centricity is more than a catch phrase; How engagement impacts top and bottom lines


In this 90 minute webinar, John Gorman, Executive Chairman of Gorman Health Group and Tom Wicka, CEO of Novu explore what “member centricity” means in today’s government health care industry, at a time when consumerism is defining our relationships with members more than ever, and with CMS elevating quality improvement to game-changing levels. These two thought leaders take listeners on an extensive exploration of the real ROI benefits health care organizations see when they successfully engage with their members in new and innovative ways. Watch now.

Novu CEO, Tom Wicka, featured on HealthCare Consumerism Radio


Tom Wicka introduces Novu, an innovative online consumer health engagement and rewards platform designed to support individuals to make personal lifestyle improvements for better health. Listen to the program at 44:51. Read more.

Novu Launches Smoking Cessation Program to Help Smokers Successfully Quit


Ready to help the 18 percent of Americans who still smoke, innovative health technology services firm, Novu, announced today that its new smoking cessation program is now available on the online Novu consumer health engagement and rewards platform. Read more.

Novu And Gorman Health Group Announce Partnership


Through the partnership, GHG will integrate Novu’s consumer health engagement and rewards technology platform into its current offerings and client base to enhance the relationship between payers and consumers, boost member engagement and empower members to take a more active role in their daily health routines. Read more.

Renowned Medical Expert Reed V. Tuckson, MD, To Lead Novu’s Clinical Advisory Team


With Senior Leadership Experience in Government, Academia, Professional Medical Organizations and Corporate Arenas, Tuckson Will Help Guide Strategies for Novu — the Personalized Consumer Health Engagement and Rewards Platform. Read more.

Novu Announces New Client Fairview Health Services, Marking Innovation In Patient Care


Innovative health and technology services start-up firm, Novu LLC, announced today that new client, Fairview Health Services, now offers free access to the Novu personalized consumer health engagement and rewards platform to all Fairview patients.

Wellness-tech startup Novu lands deal with Fairview Health


Twin Cities health-tech firm Novu has landed a deal with Fairview Health Services, which will offer the startup’s online wellness tools to patients. Read more.

Novu client UnitedHeathcare had a strong presence at the Consumer Electronics Show (CES)


The internationally renowned electronics and technology tradeshow focused on showcasing the latest consumer innovation, held in Vegas this week and wrapping up today. The company’s 3,000-square-foot booth featured demonstrations of the latest technology, including recently enhanced Renew, which is powered by Novu. Renew is UnitedHeathcare’s online health and wellness engagement platform that inspires and rewards plan participants for taking care of their health and wellness. Read more.

Novu has expanded its reach once again.


Molina, a health care organization supporting government-funded programs, will be joining the Novu community beginning January 1, 2014. Molina and Novu share a common goal to improve health and wellness outcomes.

Medica Expanding Novu Partnership in 2014


Novu’s growth story continues with our expanding partnership with Medica, a relationship based on our shared commitment to create innovative and accessible ways to help people live healthier lives. Starting January 2014, Medica will expand its relationship with Novu to offer the full range of Novu application benefits to all Medica Medicare members.

New Online Portal From Medica and Novu


Medica and Novu today launched an innovative online portal,,that provides people enrolled in Medica individual and family plans the opportunity to earn rewards by setting and reaching health and wellness goals as well as discounts on health club memberships. Read more.

UnitedHealthCare and Novu Launch Online Portal


UnitedHealthcare and Novu are launching an innovative online portal,, that enables people enrolled in UnitedHealthcare Medicare Advantage and Prescription Drug plans to create their own health-improvement and wellness programs. Read more.

Novu goes Global


When it comes to eHealth, users want to be treated like consumers. Read more.


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